Definitely a 100% male targeted ad/promotion of the "Gillette Fusion Power" razor system saying twice "No underbrush & trimming the bush
"To make the tree look taller" LOL
BTW the Fusion power razor system is their top of the line, very expensive, and most profitable razor and refill system they have.
Trimming or shaving the pubic and other areas of the genitals seem to be the in thing to do with the younger textile crowd these days.
With more females trimming and shaving than male; I wish they would have done a unisex ad promotion for both genders addressing a much larger audience and market share.
Maybe Gillette will follow through with a female version.
In the media a female style of trim and shaving is called or referred to as "The Runway" style.
Maybe Gillette can do a catchy theme on the "Runway" style, or come up with something for a complete smooth shave for a female version of the ad & promotion.
I thought the ad or promotion was innovative and well done not directly mentioning the genitals or penis.
Norelco/Phillips started the multi-media blitz of ads on "Manscaping & Personal Body Grooming did several similar ad's for men for their personal shaver, and a recent follow on called "Philips Manalogues"
HyperLinks follow:
Phillips Norelco - Innuendo Man
Bodygroom Music Video
Phillips Norelco - Bodygroom Manalogues
Phillips Body Groom Outreach
Started the Manscape Rush in Ad's
Direct Link to Phillips "Manalogues Site"