Disney has ticked off huge numbers of people for their movie "Bridge to Terabithia". If anyone has seen the trailers, or any of the advertising for the film, they will think the movie is about two kids who discover/create their own imaginary fantasy world where they battle evil beings, become king and queen, and spend a lot of time in their land of "Terabithia".
Even before the movie came out, many people who read the book, myself included were utterly confused with the trailers. There were many complaints about the focus on their imaginary land, which is treated as just as children would treat such a place.
The trailers, however, are giving a huge false impression, or as the phrase has been used, bait and switch. It is not showing what the movie is about. They are trying to sell a fantasy action-adventure movie that kids would love when it is not.
Herein lies the problem. The movie deals with tragedy. It is about death and overcoming grief, something that will come as a shock to kids to whom they are selling the movie to. In fact, not to my surprise, quite a few people have been upset at the sudden death. Not only because it was so sudden, but also because this is not the movie they came to see as advertised.
I am going to be interested in seeing how the box office responds to this movie and how the reviewers compare the trailers to the actual movie.
Bob S.
Even before the movie came out, many people who read the book, myself included were utterly confused with the trailers. There were many complaints about the focus on their imaginary land, which is treated as just as children would treat such a place.
The trailers, however, are giving a huge false impression, or as the phrase has been used, bait and switch. It is not showing what the movie is about. They are trying to sell a fantasy action-adventure movie that kids would love when it is not.
Herein lies the problem. The movie deals with tragedy. It is about death and overcoming grief, something that will come as a shock to kids to whom they are selling the movie to. In fact, not to my surprise, quite a few people have been upset at the sudden death. Not only because it was so sudden, but also because this is not the movie they came to see as advertised.
I am going to be interested in seeing how the box office responds to this movie and how the reviewers compare the trailers to the actual movie.
Bob S.
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