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I actually liked the wife's reaction and reply ... "oh ... okay, I'm comfortable with that." Glad iComfort didn't have her make some dumb remark or joke. We are in the market for a new mattress and we may just look into iComfort for our next one. I think I'll send them a note stating why we are choosing their brand!
Last edited by FireProf; 01-12-2015, 09:59 PM. -
Here's a video talking about the ad campaign. It includes several other "I'm comfortable with that" ads. The uniting theme is that the husband is doing something irrational and otherwise stupid - something that the wife would normally be very upset about. So rather than being nudity positive, it is actually mocking people who would live naked. It is saying becoming nudists is a bad idea.
(The ads are still cute and funny, though.)Comment
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